Swiss Chalet

65 years ago, Swiss Chalet first opened its doors in Toronto, Ontario

A Cornerstone of Canadian Cuisine
Throughout those 65 years, they built a large following and established themselves as a cornerstone of Canadian cuisine. With over 200 restaurants and millions of happy customers later, they were ready to celebrate. What better way to celebrate 65 great years in business than a $6.50 meal deal?
we wanted to build on the idea of family, and how meals bring people together. We reached out to 8 different food-lovers and asked them to share their experiences and thoughts about Swiss Chalet with their followers to spark a conversation recounting their favourite childhood meals or treasured trips with their family, inspiring a new generation to continue that tradition.
In total, the campaign reached over 700,000 people. That’s almost 2% of the entire population of Canada! With over 8700 likes and 1150 comments, the love that Canadians have for Swiss Chalet is very clear.

results you can count on.

700k
impressions
8700+
likes
1000+
comments
1M
happy customers
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