a tender story

It started over 30 years ago...

‍‍The Original Golden TenderTM was born. Since then, the Golden Chick franchise has experienced steady growth with new restaurants opening throughout the southern United States (and even as far as Pakistan), bringing the chain-wide total to over 180 locations. With all this success, there was just one thing missing... the perfect tender deserved the perfect social media presence.

That’s where we came in. We dove in head first, taking over the Golden Chick social channels and implementing a seamless content strategy - featuring a consistent combo of micro-ad videos and curated images on a weekly basis. By posting 3-4 times every week, including weekly videos and Instagram Stories, we were able to re-establish the iconic brand online through dynamic content and unwavering consistency. With so much u in the industry, we put an emphasis on targeted follower growth via Instagram and Facebook. Six months later, we’ve had over 500,000 targeted media impressions and 100,000 organic profile visits (~4,500 per week) from the people who matter most - increasing loyal follower growth by 3X and driving thousands of meaningful actions across key markets like Dallas, San Antonio, Houston, Austin, and even as far as Karachi.

Here's to bringing the iconic Golden Chick franchise into the digital age.

Project Statistics

3x increase
IN ORGANIC FOLLOWERS

HALF A MILLION
‍media impression

over 4,500
weekly profile visits

golden chick