transformed from the ground up
After taking over the VitaLife social channels, we implemented a seamless Instagram feed design featuring animated video and curated photo. Throughout our six month term, we created custom content for every VitaLife formula and exposed it to thousands of potential customers every month. Our efforts resulted in thousands of natural web clicks and product inquiries. We also reap the benefits of thousands of comments and likes from real people every month.
With all our social management clients, we put an emphasis on targeted follower growth. After taking over the VitaLife Instagram, the account had 955 followers. Six months later, we built an audience of nearly 7,000 engaged dog accounts. Every week, we drive thousands of targeted impressions and actions outside any ad spend.
Once we established their social channels, we facilitated a multi-level influencer campaign featuring major dog accounts across North America. The result was thousands of impactful impressions and product inquiries.
When we took over the Facebook account in November, the post reach was below 1000 people on average, with comments ranging from 0-5 per post. In our most recent giveaway post, we reached over 5,000 people naturally without any ad spend, receiving 50+ comments and shared images of their pets.
In addition to the Social Brand component, we also revamped and maintained three websites as part of the project. We built these sites for VitaLife, SimplyPurrfect and Normerica - one of the Worlds largest pet care brands. All sites featured complete rebuilds - curating all design elements and visual content from scratch. In a project that combines 35+ products, we point consumers to different points of sale including Amazon, Walmart + more. We’re also prepared for full e-commerce capability with checkout pages upon request.
As part of our web management support for VitaLife, we drove over 10,000 natural impressions to the site in six months, with thousands of users and direct clicks from Instagram and Facebook. With our focus on user-friendly interface and direct customer access - the most popular page on our revamped site has been “Where to buy” for the duration of our term. With all our web clients, we put an emphasis on pushing traffic where it matters most.