We had the task of launching Grublr, the app dubbed "Tinder for Foodies" by Business Insider, designed to revolutionize how people discover new restaurants by swiping left on hunger. Our campaign creatively targeted the 'hangry' crowd, transforming relevant acronyms into food-related phrases like GTFO—"Get the Food Out." This full-scale effort included digital strategy, branding, web design and development, managing social channels, content creation, influencer campaigns, and ad management. This resulted in a successful launch across America.
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