Each year, UpCity analyzes, and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!
To avoid your bounce rate increasing exponentially, it’s important to have a stellar headline on your company website’s primary landing page beckoning visitors to dig deeper. The members of Forbes Agency Council know how to write a homepage headline that will catch the customer’s eye and make them want to stay on the page longer. Here, they share their best tips for doing so.
Content marketing is a long game. While content must immediately influence a user’s actions, the resulting chain reaction—from awareness to conversion—can take some time to reach the bottom line. With a clear primary objective and a little patience, though, content can do much of the heavy lifting in reaching your target audiences.
From TikTok videos to hashtag contests to influencer giveaways, new marketing trends emerge every year, giving brands a wide variety of options for reaching their target audiences. While leveraging one trend might work well for a particular brand, trying to incorporate the same trend into another brand’s strategy may not have any impact at all.
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to grow. The members of Forbes Agency Council know how to incorporate content on the platform into a solid marketing strategy. Read their top tips below to learn how to make TikTok work for you and your business.
The members of Forbes Agency Council possess expert insights into what makes a stunt work and, perhaps even more importantly, what can make them tank. To learn what not to do, see their advice below regarding the biggest don’ts to be aware of when planning a marketing stunt.
As we head into 2022, the social media landscape continues to evolve. Setting aside the recent buzz around Meta and the metaverse, TikTok has emerged as the most intriguing platform for marketers in 2021, surpassing 1 billion users in September — a 45% increase since the start of the year. Instagram, on the other hand, has lost some of the glamour that it once had.
These suggestions are all great ways to convert a first-time customer to a long-term brand partner, but it's important to do what's right for your brand and its target audience. To help, 15 Forbes Agency Council members offer their "secret sauce" when it comes to post-conversion strategy and how they would approach crafting the perfect thank-you page.
Data-driven, personalized remarketing is a time-tested approach to maximizing results. Similar to how you would approach a one-on-one interaction, it’s essential to understand where your prospects sit in the customer journey and cater to them accordingly.
In this year's annual edition of the Drum Awards for Marketing, func.media has been recognized alongside TikTok and Cazoo in the Emerging Brand of the Year category for its work on Rolo Golf
func.media has established itself as a leader in the digital marketing movement. From startups and new ventures to global companies and publicly-traded enterprises, func.media has grown to work with over 300 clients across North America, Europe and Asia since 2017.
Research shows that photos with faces lead to 38% more likes and 32% more comments. So capturing people in your pictures may be a good idea. Use your creativity to establish a theme, and be consisten. Check out the profiles of func.media for inspiration.
Over the past year, I have interviewed a number of Millenial entrepreneurs who are attempting to combine business and social responsibility. I recently was able to speak to Cam Wilkie, Chase Dobbie, Everett Vane the co-founders of func.media, who are interested in merging these facets of society.
Everett Vane, co-founder of func.media, a powerful player in the digital marketing space, said that “Impactful content goes beyond compelling visuals - you want to create an emotional reaction with all the content you’re creating.