Best Digital Marketing Agency for CPG Brands in Canada (2025 Outlook)
For consumer packaged goods (CPG) companies, digital marketing has become a cornerstone of growth. Today’s shoppers discover, research, and purchase products online, and the brands that win are those with a strong, consistent digital presence.
Unlike single-category players, CPG brands must stand out in crowded markets while appealing to diverse audiences. Digital marketing provides the reach and targeting power needed to connect with these audiences, drive trials, and convert one-time buyers into loyal customers.
The right digital strategy enables CPG brands to influence in-store sales, scale e-commerce performance, and build meaningful relationships with consumers who expect to see their favorite products across social, search, and content-driven platforms.
Industry Challenges for CPG Brands
CPG companies in Canada face mounting challenges in 2025. Distribution is fragmented across grocery, drug, and specialty retailers, making it harder for brands to control messaging at the shelf. At the same time, digital-first challengers and DTC startups are raising consumer expectations and competing aggressively for attention.
Building awareness is only half the battle. CPG brands must also convert awareness into action, whether that is driving trials, boosting retail sell-through, or scaling subscription models. And because consumers interact with brands on multiple platforms, campaigns must deliver consistency while still tailoring messages to different segments.
Marketing teams rarely have the capacity to keep up with the pace of change. This is where the best digital marketing agencies step in, offering flexible expertise across creative, strategy, paid media, content, and community building (i.e., everything needed to grow both online and in-store).
What the Best Digital Marketing Agency Delivers
The best digital marketing agency for CPG brands in Canada combines deep category knowledge with the ability to execute at scale. Agencies must understand the nuances of consumer behavior, retailer dynamics, and compliance requirements unique to CPG marketing.
Performance and ROI are critical. Every campaign should tie back to measurable results, from impressions and clicks to conversions and sales lift. Effective partners leverage a full mix of tools, including paid social, influencer collaborations, SEO, content marketing, and digital sampling, to maximize reach and engagement.
Equally important, the right partner knows what is relevant to target customers on social and has the resources to deliver it at scale. This combination of insight and execution is rare, but it is what separates an ordinary vendor from a true growth partner for CPG brands.
Why func.media Fits
Based in Toronto, func.media has partnered with over a hundred CPG brands across categories since 2017, delivering measurable results through tailored partnerships. Combining hyper-relevant strategies with data-driven execution, the agency has helped brands cut through noise, build trust, and drive sales growth both online and in-store.
A few CPG success stories from func.media include:
- Heartbeat Hot Sauce: Drove a 476% increase in social sales (5.3x ROAS) through celebrity collaborations, content creation, and high-performing digital ad campaigns.
- Pond’s: Launched the iconic skincare brand online in Canada, drove millions of targeted impressions via social campaigns, influencers, and press in top outlets like Elle Canada.
- Crate 61: Delivered an 11x increase in online sales with a full digital overhaul including rebrand, new website, influencer campaigns, and performance-driven ads.
- Zaxs Original: Boosted sales by 30% with a 360 branding refresh, packaging redesign, and a strategic digital marketing campaign to stand out on retail shelves.
- Saffron Road: Generated a 171% revenue lift by optimizing SEO, aligning digital presence with in-store impact, and driving category growth through online content.
Across these projects, func.media has consistently shown its ability to blend brand-building with hyper-relevant, performance-driven campaigns. Services span digital strategy, branding, content creation, social media, influencer partnerships, PR, SEO, email marketing, and web, with every engagement customized to the brand and its specific goals.
Get in Touch
Discover how func.media can help CPG brands in Canada grow in 2025 and 2026 with digital marketing strategies built to influence consumers, scale e-commerce, and drive retail success.
Get our latest industry trends & insights into digital marketing.
Success Stories
Surpassing
$2.5B in AUM
Evolve has quickly become a Canadian leader in ETFs since 2017, surpassing $2.5 billion in assets under management. Through ongoing TV campaigns and prominent displays in NYC's Times Square, we have driven millions of views, continuously contributing to their growth and success.
Sold out
Across Canada
The latest venture by publicly-traded wine & spirits conglomerate Andrew Peller sold out in liquor stores across the country as part of the most successful product launch in company history.
Engaging UX for
Gen Z Shoppers
With 91% of Gen Z accessing the web via mobile daily, this snack brand needed a site to match their behavior, and we delivered a mobile-first experience with a little extra sugar and spice.
GTM App Launch
For Gen Z Shoppers
From the founder of MediaAlpha (NYSE: MAX), Rocket is revolutionizing social shopping for Gen Z with a go-to-market strategy centered around relevancy and social trends in the U.S.
Rebrand Boosts
Sales by 30%
One of Canada’s most trusted line of medicine cabinet essentials underwent a 360° branding overhaul to revitalize the brand image. Including a packaging redesign to stand out on retailer shelves, a complete website redesign, and a strategic email & digital marketing campaign.
5.87x ROAS
$21M in Sales
From the founder of Cirque du Soleil, illumi is the world’s largest multimedia show. Millions of lights, millions of visitors, and millions in sales through an industry leading digital strategy.
200,000+ Direct
Downloads
Despite this award-winning, Sydney-based game publisher being half way across the world and 16 hours ahead, we worked our magic with a focus on game purchases and mobile app downloads.
Over 10M+ OOH
Impressions
SYNC Wines’ OOH campaigns were strategically executed around select LCBO locations in key Toronto neighbourhoods to extend digital campaigns and encourage localized purchasing behavior.
+476% in Social
Sales (5.3x ROAS)
As the official hot sauce of UFC, Heartbeat always packs a punch. From celebrity collabs to features on the hit series Hot Ones, this world-renowned brand is backed by a spicy digital footprint.
44% Increase
in App Installs
The world's biggest poker room needed a big idea to expand its reach. By partnering with celebrities like Daniel Negreanu and the right mix of relevant, click-worthy content, our campaign achieved a 44% increase in app installs.
Influencers Boost
Sales Nationwide
Swiss Chalet’s 65th anniversary campaign was a nationwide success, driven by strategic partnerships that leveraged the power of the country’s top digital voices to boost sales and brand status.
Sizzling
Social Results
Five Guys' passion for food is second to none, and they never compromise on quality. It's only fitting that their digital presence matches these high standards. Since taking over, our EGC approach has delivered on highly engaging posts that resonate with their loyal fanbase.
100,000+ Users
in 3 Months
Building a user base of Walmart product testers nationwide. One of the most impactful (and cost-effective) ways to launch any new app is to have an engaged community ready to hit download.
Trusted by Google
Microsoft, & More
BlueLabel, one of America’s fastest-growing B2B companies, has attracted high-growth startups and industry giants like Google and Microsoft, securing over 350 deals to tackle digital transformation and pressing business challenges.
$2.1B Acquisition
by Shopify
The largest acquisition in Shopify’s history. Building the future of global logistics with an end-to-end platform that unlocks fast and easy fulfillment for millions of merchants around the world.
Building a Premium
Healthcare Brand
Taking a science-driven approach to migraine and concussion prevention and recovery. Iatrogenix is positioned for go-to-market success in the health sector, their strategy emphasizes a premium visual identity that distinguishes them from competitors.
Another Win for
‘the Great One’
Wayne Gretzky Estates is setting new standards off the ice with its Winery & Distillery. We drove traffic to the estate through relevant social media and content strategies, extending the Great One's legacy into the world of fine wines and spirits.
AI Approach Saves
$50K in GTM Spend
Who said Paris can't be a few clicks away? By leveraging the latest AI technology and an innovative approach to product photography, we created stunning scenes that make you feel like we traveled through the entire south of Europe. Achieving efficiency and cost savings without compromising on the creative outcome.
$1.00 Cost
Per Download
The live tournament everyone is talking about. The pogl app is the latest success story from Live Tech Games positioned to take over the US market with one-of-kind mobile experiences.
Swiping Left
on Hunger
Coined “Tinder for Foodies” by Business Insider, the Grublr app lets users swipe left on hunger. After achieving soft launch success in Florida, the product is finding matches for diners nationwide.
11x Increase in
Online Sales
We brought Crate 61 into the digital world through a 360° approach, including rebranding, a new website, influencer campaigns, and more. As a result, Crate 61 has significantly increased its market share, with major retailers like Whole Foods carrying the brand and over 75,000 five-star reviews online.
$1.36M Sale
via Sotheby's
Selling the last Lamborghini Aventador ever made through the world’s first NFT auction paired with a physical sports car in collaboration with Sotheby’s, Steve Aoki, and Krista Kim.
171% Revenue
Boost via SEO
Optimizing SEO for this popular ready-made meal brand translated retail success into digital growth, driving a 171% revenue boost and ensuring that online presence matches in-store impact.
89% Increase in
New Web Traffic
Backed by South Asia’s largest apparel tech company, Femography by MAS Holdings has solidified its industry leadership through high-impact media placements and major collaborations. With coverage in over 750 media outlets, including Bloomberg and Business Insider, our efforts have resulted in top rankings for desired search terms.
Helping Homeowners
Across the U.S
Your home is one of your biggest financial investments and it doesn't come with instructions. Upkept by Consumer Reports has made home maintenance easier for thousands of Americans.
3.5x Increase of
Social Followers
Owned by publicly-traded wine & spirits conglomerate Andrew Peller, No Boats on Sunday is a nationwide favorite with a loyal social fanbase and a variety of products sold out nationwide.
10x Increase
in B2B Leads
Building better client-facing workflows for the legal industry. With thousands of leads generated for law firms nationwide, Lawbrokr is well-positioned for Series A fundraising.
$0 Ad Spend, 5M+
Reached Organically
With over three million 5-star reviews on iOS, Musi has rapidly become one of the top music apps. By leveraging a purely organic social media strategy, Musi reached over 5 million users on social without any paid advertising.
Emerging Brand
of the Year
An in-house product by func.media, acquired in 2023. What started as a proof of concept quickly evolved into a brand supported by major retailers, golf courses, and celebrities like Adam Sandler.
Sipping (and Selling)
the California Dream
Bringing California to life, one pour (and post) at a time through a strategic go-to-market campaign and creative direction that turned this brand’s sunny dream into a thriving, marketable reality.
GTM Launch &
Funding Success
An end-to-end launch for the world’s first smart toolbox that’s redefining possibilities for tradespeople. Backed by a full-funnel approach covering strategy, creative, and performance to secure pre-orders and funding.
TikTok Sampling
Drives Waitlist Buzz
A TikTok series—centered around honest conversations over a glass of wine with a stranger, anchored a broader growth strategy that included 14 unique events and thousands of eager participants, creating a buzz (pun intended) that resonated both online and offline.
SEO Optimization
for 1,000+ Pages
Sunshine Behavioral Health came to us with a challenge: update & optimize over 1,000 web pages fast. Through our strategic approach, we did just that while improving their SEO site-wide.
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