The Best Social Media Agency for Tech Companies in Toronto (2025 Guide)
Why Social Media Matters for Tech Companies
For tech companies, social media is more than a marketing tool. It is an underutilized driver of growth. Whether attracting customers, recruiting top talent, or staying in the good books of investors, a strong social presence directly supports a tech company's ability to scale.
In fast-moving industries like artificial intelligence (AI), software, SaaS, and emerging tech, momentum is everything. Social media provides a real-time channel to showcase traction, share milestones, and stay visible to customers and stakeholders who influence long-term success.
The right social strategy helps tech companies cut through noise, build credibility, and connect with multiple audiences at once. It is not just about branding. It is about fueling growth at every stage, from Seed to Series C and beyond.
Industry Challenges for Tech Companies
Tech companies in Toronto face a constant state of change. As organizations secure new funding rounds, expand into different markets, or shift their business models, their priorities evolve rapidly, and social strategies must adapt just as quickly.
Working with tech companies also demands industry nuance and experience. Brands may need to cater to their founders, investors, product leaders, business development teams, and enterprise buyers in different capacities, each with differing needs and expectations. Balancing these groups requires carefully crafted messaging that speaks to each without losing overall cohesion.
At the same time, startups and scale-ups rarely have the luxury of fully built-out in-house marketing teams. They need flexible access to creative, strategic, and performance-driven expertise that can scale up or down depending on the growth stage.
Momentum is everything in tech, and social campaigns must always show progress, not just impressions, but meaningful traction that fuels fundraising, acquisition, and long-term growth.
What the Best Social Media Agency Delivers
For Toronto tech companies, the best social media agency is one that combines industry fluency with speed and adaptability. Agencies must understand the nuances of engaging multiple audiences, from technical communities to enterprise buyers, while shaping strategies that resonate across segments.
The right partner also brings both local and a global perspective. Deep knowledge of the Canadian market is essential, but the ability to scale seamlessly into the U.S. and other key international regions ensures that growth is not limited by geography.
Success in tech requires a performance-driven mindset. Campaigns should be tied directly to KPIs such as app installs, MQLs, or signups, blending organic and paid efforts across the right mix of channels. LinkedIn for B2B growth, TikTok and Instagram for consumer traction, and platforms like Google and YouTube for added reach.
Flexibility is equally critical, with strategies that can evolve as companies progress from Seed to Series A, B, and beyond. And above all, the best agencies bring proof, case studies and metrics that show real ROI, where every dollar spent delivers measurable impact.
Why func.media Fits
Based in Toronto, func.media has partnered with some of the world's most ambitious B2B and B2C tech brands, from funded startups to household names. By combining hyper-relevant digital strategies with the right resources to execute what is required to be successful, func.media has helped hundreds of tech companies achieve results on social, often without reliance on paid media. The agency has been featured by major outlets like Forbes, Adweek, and The Drum for its industry leadership in social media marketing.
A few tech success stories from func.media include:
- Musi: Reached 5M+ users organically with $0 ad spend through a social-first growth strategy and hyper-relevant content.
- Deliverr: Managed social media through multiple funding rounds to a $2.1B acquisition by Shopify, the largest in company history.
- ada: Achieved over 100,000 weekly searches and social impressions organically on LinkedIn for the Canadian AI customer service unicorn.
- Blowfish Studios: Generated 200,000+ direct downloads for a global gaming publisher through a multi-faceted social strategy.
- GGPoker: Achieved a 44% increase in app installs by leveraging celebrity partnerships and hyper-targeted social campaigns.
- Upkept by Consumer Reports: Drove adoption for the Upkept app at scale across U.S. homeowners through tailored social campaigns.
Across these projects, func.media has consistently demonstrated its ability to build organic social channels, foster meaningful engagement, and drive measurable business impact. From a services perspective, func.media possesses all of the social media resources to be successful, from digital strategy and content creation to daily management and reporting. Far from a set of disjointed vendors or contractors, Toronto tech companies get everything under one roof with func.media to stay competitive in 2025 and beyond.
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Success Stories
$1.00 Cost
Per Download
The live tournament everyone is talking about. The pogl app is the latest success story from Live Tech Games positioned to take over the US market with one-of-kind mobile experiences.
Sold out
Across Canada
The latest venture by publicly-traded wine & spirits conglomerate Andrew Peller sold out in liquor stores across the country as part of the most successful product launch in company history.
Engaging UX for
Gen Z Shoppers
With 91% of Gen Z accessing the web via mobile daily, this snack brand needed a site to match their behavior, and we delivered a mobile-first experience with a little extra sugar and spice.
5.87x ROAS
$21M in Sales
From the founder of Cirque du Soleil, illumi is the world’s largest multimedia show. Millions of lights, millions of visitors, and millions in sales through an industry leading digital strategy.
Over 10M+ OOH
Impressions
SYNC Wines’ OOH campaigns were strategically executed around select LCBO locations in key Toronto neighbourhoods to extend digital campaigns and encourage localized purchasing behavior.
GTM Launch &
Funding Success
An end-to-end launch for the world’s first smart toolbox that’s redefining possibilities for tradespeople. Backed by a full-funnel approach covering strategy, creative, and performance to secure pre-orders and funding.
+476% in Social
Sales (5.3x ROAS)
As the official hot sauce of UFC, Heartbeat always packs a punch. From celebrity collabs to features on the hit series Hot Ones, this world-renowned brand is backed by a spicy digital footprint.
$0 Ad Spend, 5M+
Reached Organically
With over three million 5-star reviews on iOS, Musi has rapidly become one of the top music apps. By leveraging a purely organic social media strategy, Musi reached over 5 million users on social without any paid advertising.
$1.36M Sale
via Sotheby's
Selling the last Lamborghini Aventador ever made through the world’s first NFT auction paired with a physical sports car in collaboration with Sotheby’s, Steve Aoki, and Krista Kim.
Sizzling
Social Results
Five Guys' passion for food is second to none, and they never compromise on quality. It's only fitting that their digital presence matches these high standards. Since taking over, our EGC approach has delivered on highly engaging posts that resonate with their loyal fanbase.
89% Increase in
New Web Traffic
Backed by South Asia’s largest apparel tech company, Femography by MAS Holdings has solidified its industry leadership through high-impact media placements and major collaborations. With coverage in over 750 media outlets, including Bloomberg and Business Insider, our efforts have resulted in top rankings for desired search terms.
Swiping Left
on Hunger
Coined “Tinder for Foodies” by Business Insider, the Grublr app lets users swipe left on hunger. After achieving soft launch success in Florida, the product is finding matches for diners nationwide.
$2.1B Acquisition
by Shopify
The largest acquisition in Shopify’s history. Building the future of global logistics with an end-to-end platform that unlocks fast and easy fulfillment for millions of merchants around the world.
Surpassing
$2.5B in AUM
Evolve has quickly become a Canadian leader in ETFs since 2017, surpassing $2.5 billion in assets under management. Through ongoing TV campaigns and prominent displays in NYC's Times Square, we have driven millions of views, continuously contributing to their growth and success.
Rebrand Boosts
Sales by 30%
One of Canada’s most trusted line of medicine cabinet essentials underwent a 360° branding overhaul to revitalize the brand image. Including a packaging redesign to stand out on retailer shelves, a complete website redesign, and a strategic email & digital marketing campaign.
3.5x Increase of
Social Followers
Owned by publicly-traded wine & spirits conglomerate Andrew Peller, No Boats on Sunday is a nationwide favorite with a loyal social fanbase and a variety of products sold out nationwide.
Trusted by Google
Microsoft, & More
BlueLabel, one of America’s fastest-growing B2B companies, has attracted high-growth startups and industry giants like Google and Microsoft, securing over 350 deals to tackle digital transformation and pressing business challenges.
Sipping (and Selling)
the California Dream
Bringing California to life, one pour (and post) at a time through a strategic go-to-market campaign and creative direction that turned this brand’s sunny dream into a thriving, marketable reality.
10x Increase
in B2B Leads
Building better client-facing workflows for the legal industry. With thousands of leads generated for law firms nationwide, Lawbrokr is well-positioned for Series A fundraising.
Influencers Boost
Sales Nationwide
Swiss Chalet’s 65th anniversary campaign was a nationwide success, driven by strategic partnerships that leveraged the power of the country’s top digital voices to boost sales and brand status.
SEO Optimization
for 1,000+ Pages
Sunshine Behavioral Health came to us with a challenge: update & optimize over 1,000 web pages fast. Through our strategic approach, we did just that while improving their SEO site-wide.
Another Win for
‘the Great One’
Wayne Gretzky Estates is setting new standards off the ice with its Winery & Distillery. We drove traffic to the estate through relevant social media and content strategies, extending the Great One's legacy into the world of fine wines and spirits.
11x Increase in
Online Sales
We brought Crate 61 into the digital world through a 360° approach, including rebranding, a new website, influencer campaigns, and more. As a result, Crate 61 has significantly increased its market share, with major retailers like Whole Foods carrying the brand and over 75,000 five-star reviews online.
200,000+ Direct
Downloads
Despite this award-winning, Sydney-based game publisher being half way across the world and 16 hours ahead, we worked our magic with a focus on game purchases and mobile app downloads.
171% Revenue
Boost via SEO
Optimizing SEO for this popular ready-made meal brand translated retail success into digital growth, driving a 171% revenue boost and ensuring that online presence matches in-store impact.
Emerging Brand
of the Year
An in-house product by func.media, acquired in 2023. What started as a proof of concept quickly evolved into a brand supported by major retailers, golf courses, and celebrities like Adam Sandler.
TikTok Sampling
Drives Waitlist Buzz
A TikTok series—centered around honest conversations over a glass of wine with a stranger, anchored a broader growth strategy that included 14 unique events and thousands of eager participants, creating a buzz (pun intended) that resonated both online and offline.
Building a Premium
Healthcare Brand
Taking a science-driven approach to migraine and concussion prevention and recovery. Iatrogenix is positioned for go-to-market success in the health sector, their strategy emphasizes a premium visual identity that distinguishes them from competitors.
100,000+ Users
in 3 Months
Building a user base of Walmart product testers nationwide. One of the most impactful (and cost-effective) ways to launch any new app is to have an engaged community ready to hit download.
GTM App Launch
For Gen Z Shoppers
From the founder of MediaAlpha (NYSE: MAX), Rocket is revolutionizing social shopping for Gen Z with a go-to-market strategy centered around relevancy and social trends in the U.S.
AI Approach Saves
$50K in GTM Spend
Who said Paris can't be a few clicks away? By leveraging the latest AI technology and an innovative approach to product photography, we created stunning scenes that make you feel like we traveled through the entire south of Europe. Achieving efficiency and cost savings without compromising on the creative outcome.
44% Increase
in App Installs
The world's biggest poker room needed a big idea to expand its reach. By partnering with celebrities like Daniel Negreanu and the right mix of relevant, click-worthy content, our campaign achieved a 44% increase in app installs.
Helping Homeowners
Across the U.S
Your home is one of your biggest financial investments and it doesn't come with instructions. Upkept by Consumer Reports has made home maintenance easier for thousands of Americans.
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